Inbound Brand Marketer - Recranet - Online reservation software

You ensure that we are top of mind with our (potential) customers

The online specialist for tourism and recreation

Recranet is the online specialist for tourism, rental, and recreation, and is at the forefront in these fields. With our all-in-one reservation system and integrated marketing solutions, we offer a unique product proposition. While others provide separate tools, we deliver one powerful platform that directly contributes to growth, profitability, and control for our clients.

We operate in a market that is rapidly professionalizing: internationalization, platformization, AI-driven marketing, and increasing competition ensure constant movement. It is precisely in this playing field that Recranet distinguishes itself as an innovative player.

From Middelburg, we are building with an ambitious and close-knit team towards the further (inter)national growth of Recranet, with the goal to further expand our position and set the standard in the market.

Your role: building a category-leading brand

As an Inbound Brand Marketer, you are responsible for how Recranet positions itself and grows in the market. You ensure that we are not only visible but also recognizable, distinctive, and relevant to our target audience. You build our brand and a predictable influx of quality leads.

You operate at the intersection of:

Branding (long-term value)
Demand generation (pipeline & leads)
Product marketing (USPs and positioning)

What you will do:

Brand strategy & positioning: Further develop and safeguard the brand positioning of Recranet, translate product features into clear value propositions, refine our USPs and messaging based on market and customer insights, and actively gather insights from colleagues (sales, support, product).
Inbound marketing & demand generation: Set up and optimize a scalable inbound marketing strategy, develop campaigns for quality lead generation, optimize the entire funnel (from awareness to SQL) and closely align with sales to connect marketing and commercial goals. Additionally, you play a key role in increasing our visibility on LinkedIn: you create support within the team for more social activity, activate colleagues to be visible, and help them to present themselves as ambassadors of Recranet. You actively think along, stimulate and facilitate, and set a good example yourself.
Content & channels: Create strong content (cases, insights, campaigns, and social), continuously optimize the website (general content, (technical) SEO, CRO, multilingual), ensure brand consistency across all channels, and experiment with new formats and channels.
Partnerships & co-marketing: Set up co-marketing campaigns with partners, influencers, trade sites, and industry associations, develop joint campaigns, content, and collaborations, expand the partner network, and strengthen Recranet's position within the ecosystem.
Market, competition & innovation: Monitor market developments (such as AI, digitization, and platforms), analyze competitors (national and international), identify positioning opportunities, and think along about product and proposition based on market insights.
Data & optimization: Analyze website, marketing data, and campaigns, focus on KPIs such as leads, conversion, and ROI, and continuously optimize based on insights.

What we are looking for

A driven marketing professional with at least 5 years of proven experience in brand marketing.
Extensive knowledge of inbound marketing techniques, strategies, and tools.
Strong skills in content creation, SEO, and social media marketing.
Ability to analyze data and make strategic decisions based on it.
A keen analytical eye on competition in our field.
Knowledge of SaaS and scalability.
Creative thinker with an eye for detail and a passion for technology.
Graduated HBO/WO.
Excellent command of the Dutch and English languages in word and writing.
Strong verbal, communication, and analytical skills.
Ambition, motivation, and a driven mentality that keeps you up to date with the latest online marketing developments.
Planning and organizational skills.
A high degree of independence and responsibility.
A non-smoker/vaper: we have a non-smoke/vape policy and promote good health.

What we offer

Salary between € 3,500 and € 6,500, depending on your experience, track record, and seniority.
The opportunity to work in a fast-growing tech company with an open and innovative culture.
An inspiring and modern working environment with a lot of attention to collaboration but also for individual focus.
An ambitious team and an informal atmosphere.
The possibility to have a healthy and responsible lunch (our Chef de Lunch prepares dishes daily with attention to vitality and health).
A reimbursement for your fitness subscription.
An annual training budget of € 1500.
Lots of freedom and room to take initiatives to make an impact and deliver value.
Relocation allowance to Zeeland (if applicable).
A solid pension plan (including survivors' pension; may sound a bit heavy, but it's important).
A flashy MacBook, external screen(s), and all necessary equipment and accessories.
At Recranet, we value loyalty with an increasing bonus: after 3 years you receive €375, after 5 years €995, after 10 years €1,250, after 15 years €1,750, after 20 years €2,250, after 25 years €2,750, after 30 years €3,250, after 35 years €3,750, and after 40 years €5,000 (based on full-time employment).
Legendary team outings and cozy drinks such as this one, this one and this one.

What are you waiting for!

Are you the Inbound Brand Marketer we are looking for? Send your CV and cover letter to email hidden; JavaScript is required. Clearly state why you are the ideal candidate for this role and how your experience contributes to the success of Recranet.