Head of International Sales Expansion

At Recranet, we are building the future of tourism, recreation, and hospitality.

We help holiday parks, campsites, and rental organizations grow with smart automation, powerful marketing, and inspiring websites that make bookings flow.

With our leading PMS Recranet Booking, we streamline the entire process: from rates and availability to guest communication, payments, and managing energy management and other hardware. Our channel manager synchronizes booking channels, while Recranet Real Estate seamlessly integrates the rental and sale of recreational real estate.

We have built a strong foundation in the Netherlands and have an excellent product-market fit, and Recranet is ready for the next phase: European expansion. In European countries, our focus market still operates on outdated software and inefficient processes: that's where our opportunities lie. We already have customers (from inbound) in various European countries, and we are now actively focusing on growth.

As Head of International Sales Expansion, you are the driver of growth beyond the national borders: you position Recranet as the new European standard for tourism technology.

Your role

You work closely with C-level / Sales on our international breakthrough. You:

Launch priority countries and translate our clear proposition & ICP into a country-specific go-to-market.
Build a boots-on-the-ground sales team per country with native speaking stars (starting with one strong Country Sales hire).
Develop a partner ecosystem: selection, contracting, and enablement of implementation and sales partners (playbooks, deal-reg, joint marketing).
Are a player-coach: open doors, participate in key deals, increase win rates, and shorten the sales cycle.
Ensure Recranet is ready for the country by organizing localization and integrations: you also arrange the local go-to-market (proposition/cases/campaigns), ensure tight implementation & support, and set up finance/legal well (pricing, VAT, contracts, and compliance).
Drive data-driven on pipeline coverage, conversions per phase, forecast accuracy, CAC payback, and NRR. You build a predictable sales machine with fixed rhythms and tight forecasting.

Who you are

You are ambitious, super driven, confident, and aim for results, and you radiate that. Additionally, you have:

8 years of experience in B2B SaaS sales/BD; experienced player-coach.
A deep network in tourism & recreation (campsites, holiday parks, rental concerns/chains, OTA/DMO/tour operator relationships).
Recruitment and coaching skills: you build teams and make people productive quickly.
Channel/partner experience: from selection to enablement, including joint marketing and deal registration.
Strong communication and entrepreneurial mentality; you stand firm.
Languages: fluent in English + preferably French/German/Spanish (at least one).
Willingness to travel: ~50–60% within Europe.
High ownership & performance drive: you aim for results, rhythm, and speed: even during peak moments and travel, you don't slack off and push through.
Pluses: experience with PMS/booking engines/channel managers, previous launches in (at least) two of our target countries, experience with regional chains or tenders.

What we offer

An excellent salary.
Variable compensation linked to MRR growth in launched countries.
Potential for ESOP, matching your impact.
The chance to work in a fast-growing tech company with an open and innovative culture.
The possibility to have a healthy and responsible lunch (our Chef de Lunch prepares dishes daily with attention to vitality and health).
A reimbursement for your fitness subscription.
An annual training budget of €1500.
Lots of freedom and space to take initiatives to make an impact and deliver value.
Relocation allowance to Zeeland (if applicable).
A solid pension scheme (including survivor's pension; may sound heavy, but it's important);
A flashy Macbook, external screen(s), and all necessary accessories;
at Recranet, we value loyalty with an increasing loyalty bonus.
Legendary team outings such as this, this, this, this, this this and this.

Apply

Are you the builder who accelerates our international growth? Send your CV, motivation, and (optional) a short case: “How do you launch a PMS total solution like Recranet in Spain and France in 120 days? What hires, partners, and metrics do you put in place?”

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