Head of International Sales Expansion

This is not a traditional sales role, but a builder role with entrepreneurship, ownership, and direct impact on our international growth.

At Recranet, we are building the future of tourism, recreation, and hospitality.

We help holiday parks, campsites, and rental organizations grow with smart automation, powerful marketing, and inspiring websites that drive bookings.

With our leading PMS Recranet Booking, we streamline the entire process: from rates and availability to guest communication, payments, and managing energy management and other hardware. Our channel manager synchronizes booking channels, while Recranet Real Estate seamlessly integrates rental and sales of recreational real estate.

We have built a strong foundation in the Netherlands and have an excellent product-market fit, and Recranet is now working on the next phase: European expansion. In European countries, the market we are targeting still relies on outdated software and inefficient processes: this is where our opportunities lie and where we can bring significant value. We already have clients in various European countries, and we are now actively focusing on growth.

As Head of International Sales Expansion, you are the driver of growth beyond the borders: you position Recranet as the new European standard for tourism technology.

Your role

You work closely with C-level / Sales / marketing on our international breakthrough. You:

• Launch priority countries and translate our clear proposition & ICP into a country-specific go-to-market.

• Recruit a local sales colleague per country: boots-on-the-ground.

• Develop a partner ecosystem in collaboration with the local sales hire(s) per country: selection, contracting, and enablement of implementation and sales partners.

• Are a player-coach: open doors, participate in key deals, increase win rates, and shorten the sales cycle.

• Manage the local sales hire(s) per country, ensure active acquisition and a predictable pipeline, and further build teams and support per country.

Who you are

You are ambitious, highly driven, confident, and aim for results, and that shows. Additionally, you have:

• 8 years of experience in B2B-SaaS sales/BD; experienced player-coach.

• Recruitment and coaching skills: you build teams and make people productive quickly.

• Experience in setting up and managing partner channels: from selecting partners and training/guiding (enablement) to joint marketing and clear agreements on deals.

• Strong communication and entrepreneurial mindset; you stand your ground.

• Languages: fluent English + preferably French/German/Spanish (at least one).

• Willingness to travel: ~50–60% within Europe.

• High ownership & performance drive: you aim for results, rhythm, and speed: even during peak moments and travel, you do not slack and keep going.

• Plus point: a network in tourism & recreation (campsites, holiday parks, rental concerns/chains, OTA/DMO/tour operator relationships).

• Plus point: experience with PMS/booking engines/channel managers, previous launches in (at least) two of our target countries, experience with regional chains or tenders.

What we offer

• An excellent salary that suits someone who does not just execute but builds and scales.
• An uncapped bonus structure on top of the salary, directly linked to the growth you achieve; the more successful your countries, the greater your reward.
• Strong accelerators on overperformance: those who truly build and scale are rewarded above average.
• ESOP (employee stock ownership plan): after a proven track record; you directly share in the value you create by successfully building and growing countries.
• Ownership over your markets: you launch and develop countries as if it were your own business: from the first deal to a scalable sales and partner network.
• Bonuses at the country level: you are rewarded for successfully launching new markets and achieving growth milestones.
• The opportunity to play a key role in the European expansion of a proven SaaS product with strong product-market fit.
• The ability to build international teams from scratch and grow them into high-performing sales organizations.
• Lots of freedom and responsibility, with direct influence on strategy, pace, and results.
• A fast-growing, entrepreneurial environment with short lines and high impact.

• Healthy lunch at the office in Middelburg.
• Fitness reimbursement.
  
• Annual training budget
• Relocation allowance (if applicable).
• Solid pension scheme (incl. survivor's pension).
• Loyalty bonus.
• Legendary team outings like this, this, this, this, this this and this.

Apply

Are you the builder who accelerates our international growth? Send your CV, motivation, and (optional) a short case: “How would you launch a PMS total solution like Recranet in Spain and France in 120 days? What hires, partners, and metrics would you establish?”

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