Camping Park Ons Buiten
Camping Park Ons Buiten is located in the village of Oostkapelle, in the province of Zeeland, close to woods, dunes and beach. The park has several types of accommodations available: from tents to pitches for caravans and campers, to spacious outdoor suites and chalets. Early 2019 they opted for the all-in-one solution of Recranet, and the result was: a customized website, a completely cloud-run online reservation software, a check in column, and several hardware links with among others PIN devices and gates.
Recranet all-in-one solution
Camping Park Ons Buiten utilizes Recranet's unique all-in-one solution: an appealing website with CMS, our reservation software Recranet Booking, and strategic online marketing campaigns. All of this under one roof and seamlessly matched.
Smart links, including to gates, PIN devices, etc.
With our online reservation software we have created smart hardware links to the gates, PIN devices, and utility readings on the park.
Reliable and safe link to the gates
We created an extremely reliable and safe link to the gates that uses license plate registration to determine during which period a guest is allowed access and it includes e.g., an option for a late check out.
Check in columns
Pay, check in and enjoy your vacation! With the Recranet check in column checking in at Ons Buiten is a piece of cake. No more long lines at the reception, the guest can take care of everything easily and quickly via the column. Our check in column not only makes the guest happy, but it also unburdens the reception employees.
We make the connection between online marketing and the revenue
By carefully creating and deploying effective Google Ads campaigns we ensure the online findability of Ons Buiten. We made sure that potential guests are reached, exactly at the time when they want to book their vacations. That is because the goal is simple: to realize more direct bookings via the own website!
All running campaigns are thoroughly evaluated every month en are continuously adjusted. We do this based on data that is derived directly from the website and enters into our reservation software. For instance, we apply smart e-commerce tracking on the website and the booking engine of our reservation software. With this we provide insight 24/7 and in real time into the performances of our marketing. This gives them a transparent insight into what the investment in online marketing truly yields.
Website with CMS and seamless Recranet Booking integration
With the unique park etiquette of Ons Buiten in the back of our mind, we developed an appealing website that connects perfectly to the guest experience of the park. The website has been set up in a complete 'responsive' way which allows for an unambiguous and consistent operation on all devices, be it desktop, laptop or mobile.
Texts, images, pages, are all easy to manage via the underlying CMS (Content Management System). The website is also provided with a seamlessly integrated functionality of the booking engine, booking on map, and events, all directly from Recranet Booking. This way we always make sure that the (potential) guest always has the correct information and tools available to answer their question and/or to place a booking. A beautiful example of the power of our all-in-one solution!