Job Vacancy Senior Online Marketer in Zeeland

Are you boosting the online success of our client?

Recranet is the online specialist for tourism, rental, and recreation. With our innovative all-in-one reservation system and data-driven online marketing, we help (inter)national holiday parks, campsites, landlords, and hotels grow structurally. We work for leading players in the market.

What makes working at Recranet special? Impact, freedom, and substantive depth. Loose campaigns or complete growth strategies; depending on which client you work for. No politics or hierarchy, but responsibility and trust. You work with smart, driven colleagues in an open culture where quality, initiative, and results are central.

Vacancy Senior Marketer

As a Senior Marketer, you are ultimately responsible for the online growth success for our client. You focus on strategy, profitability, and scalability and know exactly which levers to pull to achieve structural growth. You work intensively with our client and act as a strategic sparring partner at a senior level.

You move effortlessly between strategy and execution: you set the course, monitor the direction, and ensure that plans are actually realized. Together with our marketing team, you work on the complete picture: data-driven, creative, and results-oriented. You oversee the whole, see opportunities before others do, and know how to sustainably help organizations move forward.

Your role and impact

You are driven by results and profitability. You focus on growth, efficiency, and marketing ROI and know how to make clients perform structurally better. You advise clients at a strategic level about their online marketing approach and translate business objectives into concrete, measurable marketing initiatives.

Additionally, you play an important role within the team:

You coach and guide junior/medior marketers;
You actively share knowledge, introduce new techniques, and elevate the team to a higher level;
You are a driving force in continuously professionalizing our marketing approach.

Do you have the ambition to grow further? Then we offer you the opportunity to advance to a Teamlead Marketing role, where you lead a new (to be created) team and help shape the structure, processes, and development of people.

What you could concretely do

You design and translate smart campaigns and sharp analyses into measurable results. Data, optimization, and performance form the basis of your approach. Depending on your knowledge and preference, you fill a specialized or broad senior marketing role.

You could, for example, engage in:

Search & social media advertising (Google Ads, Meta Business Manager & LinkedIn);
Google Analytics implementations (Enhanced Ecommerce implementations);
(Server-side) Google Tag Manager implementations (tags & triggers);
Dashboarding and creating marketing reports (Datastudio & Supermetrics);
SEO optimization processes and content marketing;
Email marketing and marketing automation;
Continuously looking for new techniques and implementing them in our approach;
Inspiring and motivating our marketing team with marketing trends.

What we hope you bring

Graduated HBO/WO;
Extensive experience in setting up and managing digital marketing strategies (B2B and/or B2C);
Strong in analyzing data and translating it into concrete optimizations;
Experience in setting and monitoring KPIs and marketing ROI;
In-depth knowledge of Google Ads, Meta Ads, and other paid platforms;
Experience with A/B testing, conversion optimization (CRO), and retargeting;
Familiar with tools such as Google Tag Manager, Google Analytics 4, Looker Studio;
Up-to-date knowledge of SEO best practices, both technical and content-wise;
Use of tools like Semrush, Ahrefs, Screaming Frog, etc.;
Knowledge of tools like ActiveCampaign, HubSpot, Mailchimp, or similar;
Understanding of customer journeys and lifecycle marketing;
Proven experience in managing internal and external stakeholders and marketing colleagues;
Strong project management skills and good at prioritizing;
A progressive mentality and tech-savvy;
You do not smoke or vape. We have a non-smoke/vape policy and promote good health;
At least 5 years of experience and a proven track record;
Preference: track record and proven results in inbound marketing for a similar company.

What we offer

An inspiring and modern working environment where there is a lot of attention for collaboration but also for individual focus.
An ambitious team and an informal atmosphere;
The possibility to have a healthy and responsible lunch (our Chef de Lunch prepares dishes with attention to vitality and health);
A reimbursement for your fitness subscription;
An annual training budget of €1500;
A lot of freedom and space to take initiatives to make an impact and deliver value;
Relocation allowance to Zeeland (if applicable);
A solid pension scheme (including survivor's pension; may sound heavy, but it's important);
At Recranet, we value loyalty with an increasing bonus: after 3 years you receive €375, after 5 years €995, after 10 years €1,250, after 15 years €1,750, after 20 years €2,250, after 25 years €2,750, after 30 years €3,250, after 35 years €3,750, and after 40 years €5,000 (based on a full-time employment contract).
A flashy Macbook with all the necessary accessories;
Salary between €4,000 and €6,000, depending on your seniority, experience, track record, and leadership qualities.
Legendary team outings and fun drinks such as this, this, this, this, this and this.

Work for pay...

...That is key at Recranet. We set the bar high and expect initiative, courage, and craftsmanship. In return, you get space, trust, and an excellent reward. Growth here is not a promise, but a result: you show what you can do, and that deserves appreciation.

Our culture is direct, open, and honest. We say what we do and do what we say. Few rules, lots of freedom, and maximum responsibility.
Is this something for you? ;-)

Acquisition in response to this vacancy is not appreciated.

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