Medior / senior vacancy Online Marketer in Zeeland

Are you boosting our client's online success?

As an experienced medior/senior growth marketer, you turn the knobs to help our clients grow online. You work intensively with the most beautiful holiday parks, campsites, rental companies, or hotels and are the linchpin between strategy and execution. Together with our marketers, you work on the complete picture: data-driven, creative, and result-oriented. You see opportunities, set out lines, and know how to really help organizations move forward.

You are delighted with results and always strive for growth and optimal returns. You know how to make clients score online and how to set up campaigns optimally so that our clients achieve more results. You inspire our marketing colleagues with new techniques and trends in digital marketing and help our company grow.

You have no problem conducting keyword research, setting up campaigns, developing website structures, and setting up the measurability of websites. You enjoy client contact and advising our clients on how they can become more findable and visible. You look ahead to new marketing trends that you can implement in your campaigns and within our company.

From smart campaigns to sharp reports: you ensure results with insight.

Data and optimal measurability of your marketing campaigns excite you. From start to finish, you make marketing results transparent, so we can show our clients how much their spent euros actually yield. Our reservation platform is set up for optimal measurability and e-commerce tracking, allowing you to optimally advise your tourism clients.

You ensure the maximum online result, at the best costs. You get excited about high CTRs, converting content, and appealing advertisements. In addition to advising your client portfolio on their marketing strategy, you will also work on:

Search & social media advertising (Google Ads, Meta Business Manager & LinkedIn);
Google Analytics implementations (Enhanced Ecommerce implementations);
(Server-side) Google Tag Manager implementations (tags & triggers)
Dashboarding and creating marketing reports (Datastudio & Supermetrics);
SEO optimization processes and content marketing;
Email marketing and marketing automation;
Continuously looking out for new techniques and implementing them in our working methods;
Directing and coaching junior/medior colleagues;
Inspiring and motivating our marketing team with marketing trends.

What we ask

Graduated HBO-/WO;
Extensive experience with setting up and directing digital marketing strategies (B2B and/or B2C);
Strong in analyzing data and translating it into concrete optimizations;
Experience with setting and monitoring KPIs and marketing ROI;
In-depth knowledge of Google Ads, Meta Ads, and other paid platforms;
Experience with A/B testing, conversion optimization (CRO), and retargeting;
Familiar with tools such as Google Tag Manager, Google Analytics 4, Looker Studio;
Up-to-date knowledge of SEO best practices, both technical and content-wise;
Experience in directing content creation for organic growth;
Use of tools such as Semrush, Ahrefs, Screaming Frog, etc.;
Knowledge of tools like ActiveCampaign, HubSpot, Mailchimp or similar;
Understanding of customer journeys and lifecycle marketing;
Proven experience in managing internal and external stakeholders and marketing colleagues;
Strong project management skills and good at prioritizing;
A progressive mindset and tech-savvy;
You do not smoke or vape. We have a non-smoking/vaping policy and promote good health;
At least 6 years of experience and a proven track record;
Pre: track record and demonstrable results in inbound marketing for a similar company.

What we offer

An inspiring and modern working environment with a lot of focus on collaboration but also on individual focus.
An ambitious team and an informal atmosphere;
The possibility of healthy and responsible lunches (our Chef de Lunch prepares dishes daily with attention to vitality and health);
A reimbursement for your fitness subscription;
An annual training budget of €1500;
A lot of freedom and space to take initiatives to make an impact and deliver value;
Relocation allowance to Zeeland (if applicable);
A solid pension scheme (including survivor's pension; it may sound heavy, but it is important);
At Recranet, we value loyalty with an increasing bonus: after 3 years you receive €375, after 5 years €995, after 10 years €1,250, after 15 years €1,750, after 20 years €2,250, after 25 years €2,750, after 30 years €3,250, after 35 years €3,750, and after 40 years €5,000 (based on full-time employment).
A flashy Macbook with all necessities and accessories;
Salary between €3500 and €5000 (depending on experience and seniority);
Legendary team outings and cozy drinks such as this one, this one, this one, this one, this one and this one.

The online specialist for tourism and recreation

Recranet is the online specialist for tourism, rental, and recreation. We are growing (inter)nationally with our innovative all-in-one reservation system and smart online marketing. Recranet is an informal, young, fresh, and dynamic company in Middelburg consisting of a team of well-coordinated 'young professionals'.

Pay for performance

...that is key at Recranet. We expect a lot from you and you get a lot in return. We are looking for colleagues who act proactively with a strong dose of courage and passion for their profession. We pay well and you can grow with us, but you will also have to prove yourself. We call it 'pay for performance'. People who work hard, are ambitious, and have talent deserve the best, in our opinion!

We are direct, honest, and fair, and we have an open culture where you can say anything to each other. Few rules, but a lot of freedom and even more responsibility. Can you handle it?

Acquisition in response to this vacancy is not appreciated.

What are you waiting for!

Ready for the real work? Send your motivation and CV to email hidden; JavaScript is required or email hidden; JavaScript is required.