Medior / senior vacancy Online Marketer in Zeeland

Are you boosting the online success of our client?

As an experienced medior or senior growth marketer, you turn the knobs to help our clients grow online. You work intensively with the most beautiful holiday parks, campsites, rental companies, or hotels and are the link between strategy and execution. Together with our marketers, you work on the complete picture: data-driven, creative, and results-oriented. You see opportunities, set directions, and know how to truly help organizations move forward.

You get excited about results and always aim for growth and optimal return. You know how to make clients score online and how to set up campaigns optimally so that our clients achieve more results. You inspire our marketing colleagues with new techniques and trends in digital marketing and help grow our company.

You have no trouble conducting keyword research, setting up campaigns, developing website structures, and configuring the measurability of websites. You enjoy client contact and advising our clients on how they can become more findable and visible. You look ahead to new marketing trends that you can implement in your campaigns and within our company.

From smart campaigns to sharp reports: you ensure results with insight.

Data and optimal measurability of your marketing campaigns excite you. From start to finish, you make marketing results transparent, so that we can show our clients how much their spent euros actually yield. Our reservation platform is set up for optimal measurability and e-commerce tracking, allowing you to optimally advise your tourism clients.

You ensure maximum online results at the best costs. You get enthusiastic about high CTRs, converting content, and appealing advertisements. In addition to advising your client portfolio on their marketing strategy, you will also work on:

Search & social media advertising (Google Ads, Meta Business Manager & LinkedIn);
Google Analytics implementations (Enhanced Ecommerce implementations);
(Server-side) Google Tag Manager implementations (tags & triggers)
Dashboarding and creating marketing reports (Datastudio & Supermetrics);
SEO optimization processes and content marketing;
Email marketing and marketing automation;
Continuously looking for new techniques and implementing them in our working methods;
Guiding and coaching junior/medior colleagues;
Inspiring and motivating our marketing team with marketing trends.

What we ask

Graduated HBO-/WO;
Extensive experience in setting up and managing digital marketing strategies (B2B and/or B2C);
Strong in analyzing data and translating it into concrete optimizations;
Experience with setting up and monitoring KPIs and marketing ROI;
In-depth knowledge of Google Ads, Meta Ads, and other paid platforms;
Experience with A/B testing, conversion optimization (CRO), and retargeting;
Familiar with tools like Google Tag Manager, Google Analytics 4, Looker Studio;
Up-to-date knowledge of SEO best practices, both technical and content-related;
Experience in managing content creation for organic growth;
Use of tools like Semrush, Ahrefs, Screaming Frog, etc.;
Knowledge of tools like ActiveCampaign, HubSpot, Mailchimp, or similar;
Understanding of customer journeys and lifecycle marketing;
Proven experience in managing internal and external stakeholders and marketing colleagues;
Strong project management skills and good at prioritizing;
A progressive mentality and tech-savvy;
You do not smoke or vape. We have a non-smoke/vape policy and promote good health;
At least 5 years of experience and a proven track record;
Preferred: track record and proven results in inbound marketing for a similar company.

What we offer

An inspiring and modern work environment where there is a lot of focus on collaboration but also on individual focus.
An ambitious team and an informal atmosphere;
The opportunity to have a healthy and responsible lunch (our Chef de Lunch prepares dishes daily with attention to vitality and health);
A reimbursement for your fitness subscription;
An annual training budget of € 1500,-;
A lot of freedom and space to take initiatives to make an impact and deliver value;
Relocation allowance to Zeeland (if applicable);
A solid pension plan (including survivors' pension; may sound a bit heavy, but it's important);
At Recranet, we value loyalty with an increasing bonus: after 3 years you receive €375, after 5 years €995, after 10 years €1,250, after 15 years €1,750, after 20 years €2,250, after 25 years €2,750, after 30 years €3,250, after 35 years €3,750, and after 40 years €5,000 (based on full-time employment).
A flashy Macbook with all the necessities and accessories;
Salary between € 3,500,- to € 5,500,-, depending on your experience, track record, and leadership qualities.
Legendary team outings and fun drinks like this, this, this, this, this and this.

The online specialist for tourism and recreation

Recranet is the online specialist for tourism, rental, and recreation. We are growing (inter)nationally with our innovative all-in-one reservation system and smart online marketing. Recranet is an informal, young, fresh, and dynamic company in Middelburg, consisting of a team of well-coordinated 'young professionals'.

Pay for performance

...that is key at Recranet. We expect a lot from you, and you get a lot in return. We are looking for colleagues who act proactively with a solid dose of courage and passion for their profession. We pay well and you can grow with us, but you will also have to prove yourself. We call that 'pay for performance'. People who work hard, are ambitious, and have talent deserve the best, in our opinion!

We are direct, honest, and fair, and we have an open culture where you can say anything to each other. Few rules, but a lot of freedom and even more responsibility. Can you handle it?

Acquisition in response to this vacancy is not appreciated.

What are you waiting for!

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