Growth Marketer in Zeeland (mr / sr)

Are you considering a career switch outside the hustle and bustle of the Randstad? Zeeland offers you peace, space, and opportunities to grow. At Recranet, you work on challenging digital marketing projects for leading clients in the recreation industry, while living and working in a place where others vacation.

We are a tech scale-up in the recreation industry, with a powerful all-in-one reservation system and a focus on data-driven online marketing. From our office in Middelburg, you work on smart campaigns, scalable marketing solutions, and e-commerce strategies that truly matter.

We offer you the chance to grow in your profession and enjoy a healthy, inspiring living environment. No traffic jams, but fresh sea air, and you can be on the beach in no time.

Will you boost our client's online success?

As an experienced medior/senior growth marketer, you turn the knobs to help our clients grow online. You work intensively with the most beautiful vacation parks, campsites, landlords, or hotels and are the link between strategy and execution. Together with our marketers, you work on the complete picture: data-driven, creative, and result-oriented. You see opportunities, set lines, and know how to truly help organizations move forward.

You are delighted by results and always aim for growth and optimal returns. You know how to make clients score online and how to optimally set up campaigns so that our clients achieve more results. In doing so, you inspire our marketing colleagues with new techniques and trends in digital marketing and help our company grow.

You have no problem conducting keyword research, setting up campaigns, developing website structures, and configuring website measurability. You enjoy client contact and advising our clients on how they can become more findable and visible. You look ahead to new marketing trends that you can implement in your campaigns and within our company.

From smart campaigns to sharp reports: you ensure results with insight.

Data and optimal measurability of your marketing campaigns excite you. From start to finish, you make marketing results transparent, so we can show our clients how much their spent euros actually yield. Our reservation platform is set up for optimal measurability and e-commerce tracking, allowing you to optimally advise your tourism clients.

You ensure maximum online results at the best costs. You get excited about high CTRs, converting content, and appealing advertisements. In addition to advising your client portfolio on their marketing strategy, you will also work on:

• Search & social media advertising (Google Ads, Meta Business Manager & LinkedIn);
• Google Analytics implementations (Enhanced Ecommerce implementations);
• (Server-side) Google Tagmanager implementations (tags & triggers)
• Dashboarding and creating marketing reports (Datastudio & Supermetrics);
• SEO optimization processes and content marketing;
• Email marketing and marketing automation;
• Continuously looking out for new techniques and implementing them in our methods;
• Guiding and coaching junior/medior colleagues;
• Inspiring and motivating our marketing team with marketing trends.

What do we ask

• Graduated HBO/WO;
• Extensive experience in setting up and managing digital marketing strategies (B2B and/or B2C);
• Strong in analyzing data and translating it into concrete optimizations;
• Experience in setting up and monitoring KPIs and marketing ROI;
• In-depth knowledge of Google Ads, Meta Ads, and other paid platforms;
• Experience with A/B testing, conversion optimization (CRO), and retargeting;
• Familiar with tools such as Google Tag Manager, Google Analytics 4, Looker Studio;
• Up-to-date knowledge of SEO best practices, both technical and content;
• Experience in managing content creation for organic growth;
• Use of tools like Semrush, Ahrefs, Screaming Frog, etc.;
• Knowledge of tools such as ActiveCampaign, HubSpot, Mailchimp, or similar;
• Understanding of customer journeys and lifecycle marketing;
• Proven experience in managing internal and external stakeholders and marketing colleagues;
• Strong project management skills and good at prioritizing;
• A progressive mentality and tech-savvy;
• You do not smoke or vape. We have a non-smoking/vaping policy and encourage good health;
• At least 6 years of experience and a proven track record;
• Preferred: track record and proven results in inbound marketing for a similar company.

What do we offer

• A starting salary between € 3500 and € 5000 (depending on your seniority and track record).
• The chance to work in a fast-growing tech company with an open and innovative culture.
• An inspiring and modern work environment with a lot of focus on collaboration but also on individual focus.
• An ambitious team and an informal atmosphere;
• The possibility to have healthy and responsible lunches (our Chef de Lunch prepares dishes daily with attention to vitality and health);
• A reimbursement for your fitness subscription;
• An annual training budget of € 1500;
• A lot of freedom and space to take initiatives to make an impact and deliver value;
• Relocation allowance to Zeeland (if applicable);
• A solid pension plan (including survivor's pension; it may sound heavy, but it's important);
• A flashy Macbook, external screen(s), and all necessary accessories;
• At Recranet, we value loyalty with an increasing bonus: after 3 years you receive €375, after 5 years €995, after 10 years €1,250, after 15 years €1,750, after 20 years €2,250, after 25 years €2,750, after 30 years €3,250, after 35 years €3,750, and after 40 years €5,000 (based on full-time employment).
• Legendary team outings and fun drinks such as this, this, this, this, this this and this.

The online specialist for tourism and recreation

Recranet is the online specialist for tourism, rental, and recreation. We are growing (inter)nationally with our innovative all-in-one reservation system and smart online marketing. Recranet is an informal, young, fresh, and dynamic company in Middelburg consisting of a team of well-coordinated 'young professionals'.

Reward for work

...that is key at Recranet. We expect a lot from you and you get a lot in return. We are looking for colleagues who act proactively with a strong dose of courage and passion for their profession. We pay well and you can grow with us, but you will also have to prove yourself. We call it 'Reward for work'. People who work hard, are ambitious, and have talent deserve the best, in our opinion!

We are direct, honest, and fair, and we have an open culture where you can say anything to each other. Few rules, but a lot of freedom and even more responsibility. Can you handle it?

What are you waiting for!

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This is us 😃