Merging duplicate guest cards automatically enables the system to recognize returning guests Update Reservation software 13 July 2026
When you merge guest records, the label “Returning guest” is now automatically included. Guests who initially booked through a third-party platform, such as Booking.com, and then made a direct booking with you are also automatically recognized as returning guests.
This provides a complete and reliable overview of your guests within your reservation system. You can immediately see who books with you frequently and easily respond to this. For example, you can target your promotions, personal communications, and offers more effectively for loyal guests. You’ll make even better use of your data and strengthen your bond with your guests, which ultimately contributes to more bookings and higher guest satisfaction.
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